Open Systems Technologies

“From Here To There: Faster, Smarter, Confidently”

As our final presentation to OST, we highlighted various integrated communications campaign tactics to implement our messaging strategy: OST can get you from here to there faster, smarter, confidently. These tactics included: a conference plan, branded products for events and sales meetings, social posts, and a blog series.

Click on the photo to see our campaign.Screen Shot 2018-02-11 at 9.31.52 PM.png

Tactic 1: “Snackable Videos”

Creating content to resonante with a lesser tech-friendly target audience was key to the sucess of this campaign. We created these stop-motion videos for quick, sharable content utilizing their paper airplane logo.

This second variation stop-motion video still encompasses the paper airplane logo, but shows the variation of the folding to create different origami shapes.

Tactic 2: Social Media Posts

Screen Shot 2018-03-21 at 10.07.14 PM.png

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