“From Here To There: Faster, Smarter, Confidently”
As our final presentation to OST, we highlighted various integrated communications campaign tactics to implement our messaging strategy: OST can get you from here to there faster, smarter, confidently. These tactics included: a conference plan, branded products for events and sales meetings, social posts, and a blog series.
Tactic 1: “Snackable Videos”
Creating content to resonante with a lesser tech-friendly target audience was key to the sucess of this campaign. We created these stop-motion videos for quick, sharable content utilizing their paper airplane logo.
This second variation stop-motion video still encompasses the paper airplane logo, but shows the variation of the folding to create different origami shapes.
Tactic 2: Social Media Posts