The National Student Advertising Competition is a premier college advertising competition that provides students with real-world experience. The process includes creating a strategic advertising campaign for the sponsored client. Students create a plans book then pitch their work to the American Advertising Federation (AAF) judges and the client. This competition includes district, semi-finals, and national levels. The 2017-2018 client was Ocean Spray Cranberries.
To respect Ocean Spray’s request for privacy, please contact me for a password to check out Grand Valley State University’s final plan book.