Russo’s: Media Plan

Russo’s International Market: Downtown Grand Rapids

Russo’s is an international market providing West Michigan with the largest selection of wine, beer, gourmet food and housewares for the past 112 years.  The main Russo’s International Market is located in Kentwood off of 29th Street.  The store recently expanded their products and services to a 4,500-square-foot store offering a number of dine-in and to-go options, a large selection of Michigan and Grand Rapids products, gelato, produce and deli, private label Russo’s products, educational events, and more.  Their downtown GR location opened in September 2017 and wanted some help gaining awareness.

***This media plan won a Superior Award for best Media Plan in 2018 at GVSU

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